St. Lucy School is a Pre K- 8th grade Catholic school located in Campbell, California. “We are an innovative Catholic school within a thriving parish community.  Our students are engaged learners who benefit from a supportive community of dedicated teachers, parents, grandparents, and alumni who partner in support of their growth.” In partnership with the parents, St. Lucy School provides a quality education that fosters a welcoming community, faith and service and academic excellence.

Essential Duties & Responsibilities:

Recruitment: Develop and implement a recruiting program that focuses on identifying and contacting potential families for enrollment into the school, including but not limited to:

  • Creating a strategic and tactical program for student recruitment throughout all grade levels.
  • Planning and preparing an Admissions Calendar for community and school website
  • Welcoming prospective students and their families to the campus through a variety of strategies including open house events, student tours and campus visits, informational meetings, and faculty and staff meet-and-greet events.
  • Managing and overseeing the admissions process for new students from first inquiry through completed enrollment.
  • Representing the school in the parish and local community.
  • Represent the school at appropriate diocesan meetings.
  • Maintaining admission statistics and evaluating effectiveness of the recruitment process.
  • Building a network of relationships with outside institutions and groups (schools, churches, civic associations) that can be helpful in attracting quality students.
  • Creating positive prospective and current parent experiences through tours, events, and similar activities


Retention: Develop and implement a plan for retaining current families including, but not limited to:

  • Hosting an internal marketing, Pre-K and Kindergarten readiness events, and celebratory events.


Marketing: Oversee internal and external, direct and indirect marketing efforts of the school including, but not limited to:

  • Creating, implementing, and maintaining all social media communication platforms.
  • Maintaining and updating the school website as an effective external communication and marketing tool.
  • Producing informational pieces for local media, targeted neighborhoods, and targeted audiences.
  • Communicating regularly with prospective families with a grade appropriate method and message.
  • Adhering to the schools’ brand standards or, when necessary, assists in revising these standards to present a clear, effective, and positive image.
  • Seeking out new, creative, and effective means of communicating the school’s message for marketing and enrollment purposes

    Working with classroom teachers and school administrators to highlight school programs.

    Communicate effectively with students, parents, and other professionals

    Collaborate with peers to enhance the work environment and support program effectiveness


    Vision, Strategy and Leadership:

    • Excellent organizational skills and attention to detail.
    • Excellent time management skills with a proven ability to meet deadlines.
    • Strong analytical and problem-solving skills.
    • Strong supervisory and leadership skills.
    • Ability to prioritize tasks and to delegate them when appropriate.


    Required Skills and Abilities

    • Understanding of marketing principles as they relate to student admissions.
    • Understanding of and experience with a variety of social media platforms and how each can support the school’s mission and marketing efforts.
    • Ability to gather and analyze data to set direction.
    • Ability to project manage, organize, delegate, and prioritize with high-energy as a self-starter in an atmosphere in which time sensitive deadlines are the norm, as are interruptions.
    • Ability to create long range plans and manage the daily details of implementation.
    • Capacity to initiate and nurture relationships with potential school families.
    • Ability to work non-standard hours with flexible availability.
    • Ability to work independently and with a sense of immediacy.
    • Outstanding interpersonal skills with a strong customer service focus (internal and external).
    • Ethical and discreet team player.


    Education and/or Experience:

    • Bachelor’s degree in business or marketing.
    • Two to five years of admissions and marketing experience.
    • Experience in Catholic education, preferred.


    How to apply: Please e-mail (1) cover letter and (2) resume to:

    Please also visit the Diocese of San Jose website, and complete the job application.

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