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Terms
> Responsibility and Liability
> Issuance and Closing Dates
> Contract and Copy Regulations
> Retail Rates
> Insertion Order and Agreement
> Circulation Information
> Advertising Policy
> Advertising Rates
Rates and Terms—Effective July 1, 2008
TERMS
In the absence of a contract, all advertising will be
billed at OPEN RATE.
A. Bulk Lineage Discounts - Contract is required. Contracts
run for a minimum of three insertions during one fiscal
year, starting any date.
B. Frequency Discounts - Contract is required. Space
must be used within period designated in contract.
C. Contracts not fulfilled will be rebilled at higher
rate. Publisher will not be bound by any conditions,
printed or otherwise, appearing on order blanks or copy
instructions when such conditions conflict with our
policies.
D. The Valley Catholic reserves the right to revise
its advertising rates at any time. Contracts are accepted
subject to rules and regulations covered by The Valley
Catholic Ad Packet.
E. Five (5) percent discount available on PAYMENT WITH
COPY only.
F. ADVERTISING AGENCIES - 15% discount to those using
the OPEN RATE only. No commission on any other rate.
Terms: 30 days.
RESPONSIBILITY
and LIABILITY
The Valley Catholic reserves the right to reject any
advertising we feel is not in keeping with our publication
standards. The Valley Catholic assumes absolutely no
obligation, responsibility or liability for subject
matter contained in copy placed by advertisers or their
agents. The advertiser agrees that all materials and
copy furnished will comply with all State and Federal
laws and regulations. It is also understood that the
advertiser and the agency placing such advertising jointly
and separately agree to indemnify The Valley Catholic
against all expense, loss or damage incurred or sustained
by reason of printing such copy.
The Valley Catholic will not be responsible for art
work and/or printing material left at its offices over
ten days.
ISSUANCE
and CLOSING DATES
A. Published monthly except July.
B. Delivered by U.S. Mail_Periodical Publications Rate
on Friday following publication.
C. Deadline: Last Friday of the month prior to publication.
CONTRACT
and COPY REGULATIONS
A. All display and card advertising will be submitted
press ready. Graphic consultation and copy preparation
will be charged at $35 per hour (minimum fee $35).
B. All advertising copy subject to approval of the Executive
Editor and/or Business Manager.
C. Political advertising is not accepted. Alcoholic
beverage and tobacco advertising is not accepted.
D. The word “Advertisement” will be used
with copy, which, in the opinion of The Valley Catholic,
resembles editorial matter.
RETAIL RATE $26.50/Col. Inch Rate (various size samples below)
| FULL PAGE | 5 Col. X 12 1/4" | 61 1/4" | $ 1623.13 |
| 3/5 PAGE - Vertical | 3 Col. X 12 1/4" | 36 3/4" | $ 973.88 |
| 1/2 PAGE - Horizontal | 5 Col. X 6 1/4" | 31 1/4" | $ 828.13 |
| 1/3 PAGE | 3 Col. X 7" | 21" | $ 556.50 |
| 1/4 PAGE - Vertical | 2 Col. X 8" | 16" | $ 424.00 |
| 1/4 PAGE - Horizontal | 3 Col. X 5 1/4" | 15 3/4" | $ 417.38 |
| 2/5 PAGE | 2 Col. X 6 1/2" | 13" | $ 344.50 |
| Other Sizes | 2 Col. X 4" | 8" | $ 212.00 |
| 1 Col. X 4" | 4" | $ 106.00 | |
| 2 Col. X 2" | 4" | $ 106.00 |
Color
Premium:
Spot Color: $50.00 extra per ad.
Four Color: $100.00 extra per ad.
Preprinted Insertion Rates: $35.00 per
1,000.
Frequency Discounts: Contracts of 3 or
more insertions qualify for discount rates.
For Other Special Considerations: Please
contact your sales representative.
Ad
Size Sample Page in Adobe Acrobat format.
ADVERTISING
INSERTION ORDER and AGREEMENT
Click here for the Valley Catholic Advertising
Insertion Order and Agreement in Adobe Acrobat format.
Please print the form, fill it out, and send it to us
at 900 Lafayette St. Ste. 301, Santa Clara, CA, 95050-4966.
CIRCULATION
INFORMATION
The Valley Catholic is published monthly, except July.
Circulation is currently 26,000 paid subscribers. Our
subscribers predominantly live in Santa Clara County.
The Valley Catholic Advertising Policy is an integral part of this Agreement.
The Valley Catholic accepts insertion orders for Display Advertising, Business Directory Advertising, Classified Advertising and Preprinted Inserts.
In the absence of a contract, all advertising will be billed at the OPEN RATE (see The Valley Catholic Ad Packet). Frequency discounts and Cash with Copy discounts are available.
Advertising agencies will be afforded a 15% discount when using the open rate only. No commission to agencies is available on any other rate. Terms: 30 days. Contracts run during each fiscal year (July 1 to June 30), starting any date within that period.
All display and business directory advertising will be submitted camera ready. Graphic consultation, typesetting and layout services are available at the rate of $35 per hour.
Political advertising is not accepted. The word “Advertisement” will be used with copy, which, in the opinion of The Valley Catholic, resembles editorial matter.
Terms: 30 days net. The Valley Catholic will levy a charge of 1.5% monthly, 18% annually, on balances unpaid over 30 days.
Accounts receiving specified contract rates, but not paid prior to the last day of the month following the month of publication, will have their contract rendered void. These accounts will be billed for all advertising space used. Otherwise, advertising space used (and unpaid by the last day of the month following the month of publication) will be billed at The Valley Catholic’s one-time rate.
The Valley Catholic shall be under no liability whatsoever by reason of any error, for which The Valley Catholic may be responsible, in any advertising beyond the cost of the space actually occupied by the advertisement.
The Valley Catholic shall be under no liability for their failure for any cause to insert an advertisement.
If The Valley Catholic is unable to publish any edition or editions of The Valley Catholic because of orders, restrictions or prohibition of the United States Government or any Agency thereof, newsprint unavailability, strike, war, or natural disaster, The Valley Catholic shall not be liable in any manner except to refund any prepayments received from the Advertiser.
The Valley Catholic reserves the right to reject any advertising it feels is not in keeping with our publication standards. The Valley Catholic assumes absolutely no obligation, responsibility or liabilityfor subject matter contained in copy placed by its Advertisers or their Agents. The Advertiser agrees that all materials and copy furnished will comply with all State and Federal laws and regulations. It is also understood that the Advertiser and the Agency placing such advertising jointly and separately agree to indemnify The Valley Catholic against all expense, loss or damage incurred or sustained by reason of printing such copy.
The Valley Catholic will not be responsible for art work and/or printing material left at its offices over ten days.
Advertising layouts and copy prepared by paid employees of The Valley Catholic are the property of The Valley Catholic and cannot be reproduced in other media without express consent.
Insertion orders containing incorrect rates or conditions will be inserted and charged at the appropriate schedule of rates and conditions in force at the time or in the Advertising Contract. Such errors will be considered clerical only.
FREQUENCY
CURRENCY RATES
One time $ 26.50 per column inch
BULK
RATES
3 times $ 26.00 per column inch
6 times $ 25.50 per column inch
11 times (1 year) $ 25.00 per column inch
BUSINESS
DIRECTORY RATE (2 3/8" X 15/16")
One time $ 45.00
3 times $ 100.00
11 times $ 330.00
PRE-PRINTED INSERTS (per thousand) $ 35.00
AD SET-UP COST $ 35.00 per hour
CLASSIFIED
ADS $ 25.00 first 5 lines
additional lines $2.50 each
MECHANICAL
SPECIFICATIONS
Graphic consultations, typesetting and layout services
are available at the rate of $30 per hour (minimum fee
$30). Advertising layouts and copy prepared by paid
employees of The Valley Catholic are the property of
The Valley Catholic and cannot be reproduced in
other media without expressed consent.
1 Col. = 11 Picas (1 13/16")
2 Col. = 23 1/2 Picas (3 7/8")
3 Col. = 36 Picas (6")
4 Col. = 48 1/2 Picas (8")
5 Col. = 61 Picas (10 1/8")
Page Depth = 12 1/4"
SCREEN and HALF TONES: Offset 100 line screen, half tones, line drawings.
AD SUBMISSION
Before submitting ads electronically, please make sure your design applications are compatible with those in use at The Valley Catholic.
PLATFORM
The Valley Catholic Newspaper accepts electronic ads prepared for the Macintosh platform.
PROGRAMS
We currently accept documents prepared in:
Adobe Acrobat
Adobe illustrator
Adobe PageMaker
Adobe Photoshop
We do not accept documents created in Microsoft PowerPoint or Microsoft Word.
MEDIUM
We can accept ads on:
100-250M Zip cartridges
CD-ROM's
TYPEFACES
We maintain a standard library of licensed fonts. It is the advertiser's responsibility to supply a properly licensed copy of any fonts to be used in the ad (screen and printer fonts). The Valley Catholic reserves the right to substitute similar fonts in the event a font is not supplied or not usable. Postscript fonts only. All EPS files should have all fonts outlined. All PDF files should have all fonts embedded.
RESOLUTION
Most grayscale scans should be done at 180 dpi at 100%. Raising the input resolution increases the file size exponentially. Use the lowest resolution that you can without losing image quality. Bitmapped art should be at 800 resolution at actual size.
GRAPHICS FILES
All color images must be in CMYK mode. Be sure to include copies of all EPS, TIFF and PDF files that are placed in your ad on your disk.
SCREENS
Our newspaper is printed on a web press using an 100 line screen. When applying screen fills to ads, do not use anything less than 15% and not more than 85%. Lower percentages may be lost when printed and higher percentages will print black.
VIRUS PROTECTION
All files are scanned for viruses. Any files found to be infected will be rejected.
PROOFS
Please supply a hard copy of your ad for image verification and for backup use in case of electronic file failure. For emailed ads, proofs can be faxed to (408) 983-0268. The Valley Catholic newspaper cannot be responsible for content without the benefit of a hard copy.
DEADLINES
Because digital files frequently require troubleshooting, all electronic ads, whether on disk or emailed, are due on the deadline for production: Last Friday of the month
Emailing Ads
Send files to:
Please fax a hard copy of the ad to (408) 983-0268 for proofing purposes. Include contact name, phone number and the name of the client placing the ad in the body of the message. In the subject line of the email, include ad name, print date and ad size.
